After years of working directly in patient-facing roles within the healthcare industry, our client transitioned from practitioner to proprietor. Her deep understanding of patient needs and the medical system gave her a unique advantage, but as a new business owner, she needed to translate that personal expertise into a professional corporate identity. She launched her agency to provide personalized care coordination but lacked the visual tools to communicate her authority to potential partners and patients.
We developed a targeted “Launch Kit” focusing on high-utility assets that delivered the most value for a new business.
1. The Scrolling One-Page Website
Instead of a complex, multi-page site that requires heavy maintenance, we designed a sleek, scrolling one-page website. We condensed the “About,” “Services,” “Testimonials,” and “Contact” sections into a single, fluid narrative flow
2. Hybrid Brochure & Mailer
To address the need for versatility, we designed a custom tri-fold brochure. The layout was engineered to function as a standard handout at medical centers and met postal regulations to be sent as a direct mailer without an envelope.
3. Professional Business Cards
As the client frequently networked with hospital administrators, the business card needed to leave a lasting impression.
