Our client, the founder of Elevatibles, entered the booming CBD market with a clear mission: to offer a premium, all-natural gummy that promoted relaxation and well-being. Unlike many competitors who used playful or medicinal branding, he envisioned a brand that felt mature, elegant, and trustworthy—something that would appeal to discerning consumers seeking a high-quality wellness product, not a novelty item.

The CBD industry is saturated with predictable imagery and confusing branding. Elevatibles needed to carve out a unique space by communicating sophistication and quality across all customer touchpoints, both digital and physical.

The primary design challenges were:

• Creating a Unique Identity: Develop a logo and brand feel that looked premium and avoided common cannabis leaf motifs.
• Designing for E-commerce: Build a friendly, intuitive e-commerce website that made purchasing simple and built customer trust.
• Functional & Beautiful Packaging: Design packaging for both jars and pouches that was compliant, attractive on a shelf, and reflected the brand’s elegant aesthetic.
• In-Person Impact: Create a portable stand-up banner for pop-up shops and markets to draw in customers and tell the brand story at a glance.