Starting a business is hard. Timing is everything and it just might not have been the right time for fully launching Trés Douce, bakers of gourmet brownies and desserts.
We didn’t have a chance to execute our final concepts but we loved our work and decided, during slow or downtimes, to further develop the branding and design anyway. We designed the wordmark to be a casual script as french words tend to look really nice as script. We developed the rest of the visuals on the packing and branding to mimic icing being poured over cake or some other baked treat.