Located in downtown Brooklyn, Zen Soul Spa was part of a neighborhood that was one of the borough’s first funky and artsy areas. Like it’s surroundings, Zen Soul Spa had an artistic and modern feel when you entered.
The owner of Zen Soul Spa wanted a label design that like their space and neighborhood was modern, cool and a little funky. The end product was our interpretation of the brush stroked symbol for Zen combined with a clean and thin typeface. We then took this design and applied it to labeling for her products and bags.