Chef Maurice “Mojo”, had worked in some of New York City’s most well known and busiest kitchens. Now he also wanted to branch out into the Personal Chef side of the industry and was putting his brand together. He wanted something that stood out and was unique.
We developed a logo that use his name as the main focus. This way, he could use it on his apparel and be easily identified. The use of flourishes and symbols also gave it a vintage look and feel.